| What do consumers want? | | |
| What’s the problem about consumers‘ choices? | | |
| What do organisations have to show in our modern world? | | |
| How should organisations use resources? | | |
| What should responsible organisations consider? | | |
| What shouldn't organisations harm? | | |
| What does IKEA claim to be? | | |
| What does IKEA sell? | | |
| For how many years has IKEA been doing business? | | |
| In how many countries does IKEA have stores? | | |
| What does “sustainable” mean? | | |
| What is the vision of an organisation? | | |
| What is IKEA’s vision? | | |