| What's NIVEA? | | |
| What has Beiersdorf become in the meantime? | | |
| What’s Beiersdorf’s aim in the UK? | | |
| What does Beiersdorf pride itself on? | | |
| What did Beiersdorf's market research programme show? | | |
| What did Beiersdorf’s market research programme lead to? | | |
| What’s the target market of NIVEA VISAGE Young? | | |
| How can the market be developed by market orientation? | | |
| How can the market be developed by product orientation? | | |
| What are the four Ps of the marketing mix? | | |
| When did Beiersdorf launch and re-launch NIVEA VISAGE Young? | | |
| How did Beiersdorf optimize the product on re-launch? | | |