Match the items on the right to the items on the left.

What is the first stage in building an effective marketing mix?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
What is a key market segment?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
What does NIVEA use to target key market segments?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
What does the knowledge and understanding from market research help to do?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
How does Beiersdorf carry out market research with consumers?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
What did the company find out with younger consumers?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
Who does NIVEA VISAGE Young target?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
Why did the results of the market research give NIVEA competitive advantage?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
How did Beiersdorf improve the product before re-launch?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
What did Beiersdorf do with the improved products?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research
How does Beiersdorf show its corporate responsibility?	??? They wanted more specialised face care that offered a ‘beautifying’ benefit". To understand the market. Girls who do not want medicated products but want a regime for their normal skin. It tested them on a sample group from its target audience. Competitor products tend to be problem focused and offer medicated solutions. Groups of people with the same characteristics such as age/gender/attitude/lifestyle. It made it more effective and more consumer-friendly. By using focus groups, gathering data and product testing. It aims to reduce packaging and waste, use natural products and increase recycling. Develop new products. Market research