Match the items on the right to the items on the left.

What type of promotional strategies does NIVEA choose?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
Why doesn’t NIVEA use above-the-line promotion for NIVEA VISAGE Young?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
Why is the promotion of NIVEA VISAGE Young consumer-led?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
Why is the use of product samples important?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
How many samples will be given away during 2008?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
Where are the samples available?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
What’s the intention of the interactive online magazine FYI?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
What's the concept behind the online magazine FYI?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
What are the communication channels of FYI like?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
What other channels does the online magazine FYI use?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
What has NIVEA VISAGE Young recognised in connection with FYI?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
Where does NIVEA VISAGE Young have pages on social network?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.
How is NIVEA using the power of new media?	??? The power of social network sites for this young audience. On MySpace, Facebook and Bebo. Through the website, in stores or in ‘goody bags’ at roadshows. Hit40UK chart show and the TMF digital TV channel. It talks directly to teenagers using various below-the-line routes. They allow customers to touch, feel, smell and try the products. Original and engaging to enable teenagers to identify with NIVEA VISAGE Young. To give teenage girls the confidence to become young women and to enjoy their independence. Over a million. To raise awareness of the brand. As part of the mix to grow awareness among the target audience. Those that reflect the lifestyle of its audience. It is not as effective as talking directly to its target group of consumers.