Brands are competing to win teens' loyalty

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coolex2.jpgFor today's teens, a walk in the street may as well be a through the . Anywhere they their eyes, they'll be to a marketing message. A typical American teenager will over 3,000 advertisements in a single day, and 10 million by the time they're 18. Kids are also consuming massive quantities of media. Seventy-five percent of teens have a in their room. A third have their own personal computer, where they spend an of two hours a day .
A television programming says: I think one of the great things about this information is, with so many , you can say my is 12 to 15, or my is 21 to 24. As a result, you have the most group of teens and young ever in the history of the world.
There's a of brands, all for the same kids. To win teens' loyalty, believe, they have to speak their language the best. So they them carefully, as an anthropologist would an native culture.