Three years ago, Gordon and her partner, Sharon Lee, left the small adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter agency where they worked to adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter their own business, Look-Look. Gordon and Lee have put together a team of what they call "correspondents": all young, all adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter cool kids themselves. They're culture adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter, who adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter the regions of the teen landscape where adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter aren't welcome.
A correspondent is a person who's been adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter to be able to find a certain kind of kid, a adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter or an early adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter. This is a kid who's very adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter in adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter thinking, who looks outside adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter own adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter for inspiration, who is a leader within adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter own group. These kids are really difficult to find. So what this correspondent does is they go out and they find and adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter these trend-setting kids. They adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter them and send all that adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter in. At Look-Look they look at it, adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter it, and look for adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter or themes that are happening through all the information, and that's the adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter that they put on their Website.
And that's when the adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter consumer picks up on it and runs with it and then adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter kills it. And that's the adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter of cool hunting: It adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter what it finds. As soon as marketers adopteradvertisingbackyardcompilecorporationsdiscovereventuallyformerforwardidentifyinterviewkillsmassparadoxpenetratespiesstartstufftheirtrainedtrendstrendsetter cool, it stops being cool.