Everything on MTV is a commercial

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coolex8.jpgOf the five media , the coolest conglomerate on the block is Viacom. And Viacom's crown is MTV, which last year earned the company a billion dollars in . MTV 20 years ago with a simple but brilliantly concept: Use record companies' music videos as programming. Since then, the cable channel has grown into a youth marketing , but its basic model has remained the same.
Everything on MTV is a . That's all that MTV is. Sometimes it's an explicit paid for by a company to sell a product. Sometimes it's going to be a video for a music there to sell music. Sometimes it's going to be the that's filled with clothes and stuff there to sell a that will include products on that set. Sometimes it will be a show about an movie paid for by the studio, though you don't know it, to a movie that's coming out from Hollywood.
But everything's an . There is no non-commercial part of MTV. This strategy keeps MTV's filled with cheap and easy . Take for instance the Sprite.com party shown also on the daily program Direct Effects.
So let's the dots. Sprite rents out the Roseland Ballroom and pays kids 50 bucks a pop to it up and look cool. The rap artists who for this paid audience get a on MTV's show, Direct Effects, for which Sprite is a sponsor. MTV up the cheap programming, promoting the music of the record companies who on their channel. Everybody's happy.