Starting up ...

Google is a play on the word googol, which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, Mathematics and the Imagination by Kasner and James Newman. It refers to the number represented by the numeral 1 followed by 100 zeros.
Google's use of the term reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.


Larry Page & Sergey Brin

to launch a search engine

to enroll at university

the Internet bubble burst

companies fold

to develop the ultimate search engine

the starting capital

to found a company

to go public

overnight billionaires



... and a few years later.


In 2005 Google had a gross turnover

of 6.1 billion US dollars and a net

profit of 1.5 billion!