downtown New York loft

on a very serious mission

sort of the experts

a guy

shout out

responsive

market researcher

awful lot of money

teens run today's economy

innate feeling

guilt money

they don't operate the same way as the rest of us

a stubborn demographic

unresponsive to traditional marketing messages

to respond

to map   /    to pin down

elusive prize

to set a paradigm aside

the influence held by those who have the respect and admiration and trust of their friends

to hire experts

to be ahead of the pack