Teens are corporate America's $150 billion dream  

impressionable

corporate

disposable income

the dream makers of Hollywood

to target

a massive empire

to colonize

the most studied generation in history

recognize

to lose

 
Brands are competing to win teens' loyalty  

a stroll through the mall

exposed to a marketing message

to process

discrete advertisements

massive quantities of entertainment media

a channel

marketed-to group of teens and young adults 

a blizzard of brands

to compete

to win teens' loyalty

anthropologist

term