| "The correspondents" - culture spies discovering cool | |
the advertising agency "Look-Look" former cool kids culture spies - penetrate the regions of the teen landscape street-culture website an early adopter - a kid who's very forward in their thinking they look outside their own backyard for inspiration to identify the trend-setting kids they send all that stuff in to compile the mass consumer picks up on it |
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| Under-the-radar marketing | |
former record executives under-the-radar marketing to log into chat rooms and pose as just another fan of one of the clients they recruit incoming freshmen to throw parties they pass out promotional material to their classmates a bunch of promo Busta Rhymes CDs tap a network of radio DJs to smuggle to get involved in sth. / a kick-off party to show up and revel in the sounds and styles of urban authenticity |
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